Globally, users spend on average 18 hours a month on WhatsApp, reading messages and making voice and video calls. More than half of WhatsApp users check the app every day. WhatsApp marketing allows you to stay in touch with your customers, and be sure they will get your offers, as text messages have a 98% open rate.
WhatsApp is the most popular messaging app in many countries, including India (490 million users), Brazil (120 million), United States (80 million), Germany (50 million), UK (35 million) and Spain (33 million). In India, Brazil, Italy, Argentina, Switzerland, Finland, and Germany WhatsApp’s market penetration exceeds 95%.
People who message brands on WhatsApp feel more positive about the interaction because they get faster responses, better advice & care, and they perceive the responses to be more honest.
WhatsApp numbers are uniquely linked to people’s profiles, which makes a connection on WhatsApp the ultimate source of first-party data for your business.
Audiences built with WhatsApp connections will have a near perfect match rate on Meta. This makes them far more valuable for social media advertising than audiences built on any user data collected via online conversions or in-store purchases.
For brands looking to acquire more first-party data, this is one of the most important benefits of marketing on WhatsApp.
Promoting products, services, and offers to customers via the app also bypasses any privacy and cookie blocking issues with ad targeting on desktop browsers or on iOS devices.