Uber marketing: Georgie Jeffreys on the economy, being nimble

Ad Age recently caught up with Jeffreys to hear about her new role and how she is continuing to use celebrity partnerships to drive growth and creativity.

Responses have been lightly edited.

You’ve had a busy year. Can you tell us about one of your favorite projects from the last 12 months?

I’m really proud of the work we’ve continued to drive that promotes our expanded offering across Uber Eats. Our 2022 Halloween campaign (which won a Bronze Lion at this year’s Cannes) is a great example of a cut-through campaign that drives both the brand and the business.  

Your role at Uber has expanded quite a bit since we honored you last year on our 40 Under 40 list. How have your job responsibilities specifically changed?

I’ve since expanded my scope beyond Uber Eats—today, I lead marketing for Postmates and Uber Eats as well as Uber’s mobility business across North America. I’m looking forward to stretching across our full product portfolio in Uber’s largest market.