The Pitch: Advertising and marketing news for 7.25.23

A flyer that Springstory and theMSQshop produced for Shockoe Records for an upcoming concert.

Springstory and theMSQshop were hired by Shockoe Records to provide PR, event promotion and creative services for its 804 Day block party event and RVA Rapper’s Delight concert at the Hippodrome. The two events will bookend the label’s inaugural Richmond Music Week Aug. 4-11.

Enso Media Firm landed two new clients: New Kent County’s tourism division and bowling alley chain Uptown Alley. Work for both will include social media content, videos, ads and marketing materials, as well as management of their social media channels.

Rochelle Sommer

Madison+Main promoted Rochelle Sommer to account manager. The VCU alum joined the firm in May 2021 as an account executive.

Xponent21 was hired by Weidmuller USA to provide messaging research and strategy services aimed at optimizing the electronic components manufacturer’s market positioning. Work includes conducting client interviews and market research to refine the firm’s messaging, strengthen its market presence and engage its target audience within the industrial sector.

The Idea Center is providing digital marketing and search engine optimization work for Sykes & Company, a North Carolina-based accounting and advisory firm. It’s also working with JV Consulting on a website update and branding.

Golden Word is providing PR representation to Duke’s Mayonnaise and Garden & Gun magazine.

Overcoast announced it is receiving East Coast representation from New York-based Commonwealth Reps. The music and sound studio also won a Webby award for its work on The Martin Agency’s “Save A Tree, Pee In A Busch” PSA-style campaign for Busch Light.

A screenshot of Red Orange’s website for The Center for Plastic Surgery at Sentara Princess Anne.

Red Orange Studio developed a website for Sentara Health’s Center for Plastic Surgery at Sentara Princess Anne in Virginia Beach.