Top three travel trends for summer 2025
Airbnb shares data behind the top summer destinations and motivators for 2025.
- Airlines are collecting billions of dollars annually from seat assignment fees.
- Passengers should consider paying extra for seat assignments on long flights, when traveling with companions, or if a specific seat type is essential for comfort.
- Families with young children, solo travelers indifferent to seat assignments, and budget-conscious flyers can often decline to pay extra for seat selection.
Is it worth paying extra for a seat assignment on a flight?
For Donna Shelton, the answer is: almost never.
“OK, I just made an exception on a flight from Houston to Chicago,” said Shelton, a banker from Chicago. “I brought home a stray cat I had rescued while visiting my family. I wanted more legroom to access her carrier, if necessary.”
She reluctantly forked over $30 for an aisle seat.
Shelton said the seat assignment fees are usually not worth the extra money and feel like an airline money grab.
She’s right. A recent Senate report found the five biggest U.S. airlines collected $12.4 billion from seat fees between 2018 and 2023. In some cases, airlines are earning more money from seat selection fees than from luggage fees. The urge to charge for seats is irresistible: In just a few months, even Southwest Airlines will start charging passengers for seat assignments.
How did that happen? I couldn’t explain it. Then I heard from Madeleine Galvin, a retired office manager from Alexandria, Virginia. She said airlines often give the impression that you won’t have a seat if you fail to pay for one. In fact, she just had this problem with a foreign carrier.
“Do these airlines think you will stand up for the entire flight?” she asked me.
For the record, if you have a ticket on a flight, you have a seat. (I think writing those words probably cost the airline industry a few million dollars, at least. You’re welcome, fellow passengers.)
When should you pay for a seat assignment
◾If you absolutely have to have a particular seat. Rachel Wagner hates the middle seat and will do almost anything to avoid it. “I dislike the feeling of being trapped,” said Wagner, an etiquette expert and frequent air traveler. “I need to stretch on a longer flight or make a trip to the lavatory. So, as much as I don’t like to pay extra for an aisle seat, I think it’s worth it. I do it for my own sense of well-being.” Good point. If you feel a little claustrophobic, maybe you should pay a little extra – or a lot extra – to stay out of one of the cramped seats.
◾If it’s a long flight. For Valerie Howell, a retired physical therapist from Miami, an aisle seat at the front of the cabin is essential on a flight of three hours or more. “The aisle seat ensures my comfort, and the forward seat has paid off a few times to get me to my next flight faster due to a delay or tight connection,” she explains. “And there’s the peace of mind of knowing that I have it – just in case.”
◾If you need to sit next to someone. That’s the strategy used by Pattie Haubner, a frequent traveler from Dorset, Vermont. And the math works out better, too. It’s cheaper to book “basic” economy class tickets and then pay for a seat assignment than to buy a more expensive type of ticket that may include the ability to select a seat. “While I do feel these extra charges are annoying and a money grab, I always purchase or reserve aisle seats,” she admitted.
When should you refuse to pay for a seat assignment
◾When you’re traveling alone and just don’t care. “It’s absolutely not worth it,” said Joanna Teljeur, a spokeswoman for AirAdvisor. Airlines may suggest that you won’t have a seat at all if you forego a seat assignment, but that’s a fake-out. You have a seat on the flight, and you’ll get a seat assignment when you check in.
◾When you’re flying with kids. In the past, families traveling with young kids have been a rich source of seat assignment revenue for airlines. Parents suffered from separation anxiety. (Curiously, their kids – especially their teenagers – did not.) Here’s a fact: Airlines don’t generally charge families traveling with young children to sit together. Most major U.S. airlines guarantee free family seating in anticipation of a government regulation banning the practice of charging parents of young children for seat reservations. “Don’t fall for the trap,” said Eric Napoli, vice president of legal strategy at AirHelp. “Children should be seated with their parents at no additional charge.”
◾If you just don’t give a damn. If it’s a short flight, if you don’t mind sitting in the middle seat, or if you’re watching your budget, then skip the seat assignment and play reservation roulette. “For passengers who are not so particular with seating, paying for a seat may be an unnecessary expenditure,” said Christian Petzold, marketing director at BCN Travel.
What if people stopped paying for seat assignments?
Airlines are making a ridiculous amount of money by selling you the promise of avoiding a middle seat or exploiting your separation anxiety or your claustrophobia. We also know that sophisticated algorithms often set the price you pay for a seat. In other words, what you pay has virtually nothing to do with the actual cost of providing transportation, and the airlines are trying to squeeze the maximum they can from a seat.
How to kill airline seat fees
So what would it take to disrupt this racket? Easy. If everyone stopped paying the fees, airlines would have to start assigning seats to passengers at no additional cost – window seats, middle seats, even the coveted aisle seat.
Would fares go up? Nope. We, the airline passengers, control what we pay for our tickets. We could refuse the higher fares, and then prices would fall.
In the meantime, you can avoid the worst of the seat reservation fees by flying on airlines that don’t charge them, or don’t charge them as often. Those include Japan Airlines, Qatar Airways and Virgin Atlantic.
But who am I kidding? Airlines would just shrink the size of their seats even more, leaving all of us scrambling desperately to feel a little less tortured on our next flights. We’ll pay. Yes, we’ll pay.
The only way airlines would ever drop these reservation fees is if the government forced them to.
Christopher Elliott is an author, consumer advocate, and journalist. He founded Elliott Advocacy, a nonprofit organization that helps solve consumer problems. He publishes Elliott Confidential, a travel newsletter, and the Elliott Report, a news site about customer service. If you need help with a consumer problem, you can reach him here or email him at [email protected].
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