How Fiverr’s Financial Services Work For Freelancers And Entrepreneurs

Up until recently the gig economy has been almost synonymous with creatives.

The share of alternative work arrangements, including freelancing, short-term gigs and fractional roles, has been on a steady upward trend over the past years. According to a recent report by Upwork, freelancers now contribute almost $1.4 trillion to the U.S. economy. Fiverr estimates that almost 50% of total revenues earned by independent professionals go to creatives, but that may not be the case for much longer.

Today, Fiverr announces the launch of its new Financial Services Vertical, adding nearly two dozen specialty services aimed at providing businesses, from startups to established corporations, access to world-class financial expertise.

Fiverr’s CEO Micha Kaufman notes that this expansion reflects the increasing demand for financial services and specialized support.

“Our goal with this new vertical is to provide businesses – ranging from startups to established enterprises – with easy access to the professional freelance talent needed to succeed at any stage of growth,” Micha explained during our recent conversation about the new vertical.

“The launch coincides with the broader financial services industry’s steady expansion and outsized impact on the global economy alongside a general transformation in how businesses are implementing freelancers within their standing workforces,” Micha continued.

Join us below for a deep dive with Micha into what Fiverr’s announcement entails for freelancers and entrepreneurs alike.

The Rise of Fractional CFOs and Independent Financial Experts

Fiverr’s announcement signals a shift in demand toward more focused, specialized freelance services that companies are struggling to get met in the current labor market.

According to Micha, the launch is a direct response to today’s labor market where “businesses emphasize agility and expand by leveraging freelancers with specialized skills and services. This is especially important for more complex financial roles and projects needed at specific milestones within a business’ life cycle,” Fiverr backs up these views with data, and as Micha explained “our latest Business Trends Index highlights that the demand for these services – such as fundraising, business planning services, and economics – isn’t going away anytime soon, as the number of startup businesses and global entrepreneurs only continues to grow.”

With a growing number of experts seeing signs of a recession ahead, fractional finance experts have more appeal than ever.

By engaging finance professionals on an on-demand and part-time basis, businesses can get access to strategic guidance without overheads and delays. This shift is also creating new opportunities for independent professionals, the other side of Fiverr’s market, to get employed on their terms.

As businesses continue to adopt more flexible, agile models, freelancers—particularly those in specialized financial roles—are uniquely positioned to meet these evolving needs.

Micha explains how this shift is creating new opportunities for finance professionals: “Finance professionals are in pole position to benefit from these shifting workforce trends by choosing to freelance – ultimately finding themselves with greater autonomy to pick and choose their clients while also enjoying the freedom and flexibility to take control of their day-to-day work life.”

With the rise of fractional executive roles, such as fractional CFOs, Micha sees seasoned professionals as having even greater opportunities to shape their careers. “Similarly, with the continued rise of new fractional executive roles, such as fractional CFOs, seasoned financial industry veterans can now leverage their years of professional experience to take on more diverse and high-impact projects on their own time,” he added.

The Gig Economy Is All Grown Up

Fiverr’s expansion into financial services isn’t just a response to immediate market demands; it represents a deeper maturation of the gig economy itself.

Competitors like Upwork and Freelancer are also expanding their offerings to include more specialized services, such as financial consulting and business strategy, with a clear trend towards increased specialization.

Micha framed the expansion as part of a larger transformation in how businesses leverage the gig economy and the freelance talent therein.

“Our latest expansion into financial services reflects this freelance movement moving from a niche, part-time fix to a mainstream, specialized, and professional workforce. This shift is also a part of the larger transformation toward an accessible global labor market where flexibility and autonomy are becoming the new norm—especially as professionals are continuing to navigate their post-pandemic lives,” Micha explained.

As freelancing becomes more prevalent, Fiverr is positioning itself to stay ahead by offering higher-touch services that cater to this evolving workforce.

“We look to stay ahead by offering high-touch services like financial consulting and business strategy that really allow the talented freelancers on the Fiverr platform to showcase their skills at a high level. Rather than simply producing tasks and services, we are instead empowering professionals to demonstrate their expertise and connect with the businesses that need their experiences and skills to thrive in this new future of work,” Micha added.

The platform is now providing businesses access to a full spectrum of financial services, with nearly two dozen new offerings aimed at addressing critical areas of business management and strategy.

Among the new roles being added are:

• Fractional CFOs: These finance professionals offer strategic guidance on an as-needed basis, helping companies navigate financial complexities without the cost of a full-time hire.
• Financial analysts: Specialists who assist with financial modeling, forecasting, and analyzing company performance to inform key business decisions.
• Corporate finance consultants: Experts who provide advice on mergers, acquisitions, and corporate restructuring, ensuring businesses remain financially sound through periods of transformation.
• Fundraising specialists: Professionals who guide startups and growing businesses through capital-raising efforts, including crowdfunding, venture capital, and investor sourcing.
• Tax consultants: Advisors who help businesses navigate the complexities of tax laws, ensuring compliance and optimizing tax strategies.
• Accountants: Freelancers who manage day-to-day financial tasks such as bookkeeping, payroll, and financial reporting.
• Personal finance & wealth management advisors: Experts focused on helping individuals and entrepreneurs manage their personal finances, investments, and long-term wealth planning.

A Gig Economy That Supercharges Entrepreneurs and Startups

Fiverr’s expansion into financial services is yet another reason why we might need to rewrite our guidelines on the lean startup and the dream lean team.

A gig economy that provides everything from logo drafts to tax and wealth management can do nothing else than supercharge entrepreneurs and startups.

“Speed and flexibility are the name of the game when it comes to starting a new business. To stay ahead of the curve, startups and entrepreneurs can leverage freelancers to build lean, mean, and agile teams that provide the specialized skills necessary to launch and scale their businesses without the burden of long-term overhead,” Micha noted.

The ease with which companies can now tap into expert financial advice—from fundraising to corporate restructuring—reshapes the concept of bootstrapping.

With access to a wide range of specialized services becoming as easy as ordering from Doordash, founders can now build flexible, adaptable teams that expand or contract as needed, without the need for oversubscribing their cap table in hopes of attracting key talent.

“By implementing a mixed approach that supplements full-time staff with freelance talent, startups can enjoy the expertise traditionally reserved for larger companies at a fraction of the cost—enabling them to remain nimble, allocate resources more efficiently, and focus on growth while maintaining a more cost-effective and scalable structure,” Micha added.

Now You’re Cooking With AI

Just as the gig economy is embracing its newly matured form, Artificial intelligence is knocking at the gates.

On one hand, AI will enable businesses to do more with less, including freelancers who previously churned out copy-edits and logos that foundational models now do in minutes. On the other, AI also enables freelancers to go further than they ever have before.

Micha is optimistic about AI’s role in shaping the future of freelancing: “At Fiverr, we believe in embracing AI’s potential rather than fearing it. Just as we continue to implement AI throughout our platform, we are also ensuring that freelancers and human talent remain at the forefront of everything we do. Ultimately, it’s humanity that makes new technologies worthwhile—when humans guide, leverage, and implement AI, incredible opportunities emerge.”

As AI takes on more capabilities and roles, freelancers will need to adapt by focusing on areas where human insight and creativity are irreplaceable.