September 30, 2023


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4 Storytelling Techniques You Should Consider For Your Graphic Designs

With the upsurge in business and graphic designs, infusing storytelling into your graphic designs has become very necessary. The littlest difference in graphic design could either make you lose out on your business or gain it to the fullest.

To help you infuse storytelling correctly into your graphic designs, we will be sharing four storytelling techniques that you should consider for your graphic designs. At, you’ll find brands that have mastered the delicate art of putting storytelling into their graphic designs. It’s also the best place to visit if you’re interested in learning about designs.

Below are four storytelling techniques you should consider for your graphic designs:

  1. Sell your brand narrative: In storytelling, there’s something called a thematic preoccupation. Your brand narrative takes the place of this when it comes to graphic designs. You could do this by using what the brand is interested in as a major constituent of the design. For example, using a tall, standing woman in place of the letter “I” for a design that centres on women would surely be better off than using plain ‘I’.
  2. Avoid information overload: Just like in storytelling, information overload is frowned on in graphic designs. You don’t have to fix all the data of an organisation to just one design. It ends up appearing rough and very difficult to read. In graphic designs, make up your mind on the design you want to work on and stick with. Minimal is beautiful too.
  3. Always consider the type of people you’re making designs for: This is something else you must consider before embarking on any new design. The storyteller won’t go about telling three-year-olds about Socrates and Diogenes. Telling them about philosophy and philosophers would be a total waste of time. But when the storyteller tells such stories to older people, they’ll pick more interest and go on to learn from the storyteller.  Always consider the “audience” you’re designing for and work with what suits their person.
  4. Animating your designs: In storytelling, stories are made to come alive by the perfect blending If suspense, diction and a lot of others. But in telling stories visually, i.e., through designs. Suspense and other writing features may not work fine. How then can one make designs come alive? It’s simple. Animate them. Animating them doesn’t mean that you should make them movie characters or something. Simply work on composure and movement. For designs done only in letters, you can achieve this by working on the arrangement and other little factors.

Final Notes

We’re long past the times of boring designs and poorly written stories for them. It’s high time we redefined what graphic designing and branding is. Graphic designs don’t end at just some plain surfaces with beautiful fonts. It is an art that one must master as the world continues in its constant evolution. We don’t want you to be caught stuck in past times and graphics styles. That is why we bring this article to you. Do well to learn from it and incorporate these storytelling techniques into your own graphic designs for better and more satisfactory results.